Snoop Dogg Launches Swansea City Kit, Reported Potential Investor

Swansea City have unveiled their new home kit for the 2025/26 season with the help of American rapper Snoop Dogg, who appeared in promotional materials including a video and photos, showcasing the jersey and playfully trolling rival Welsh club Wrexham and its co-owner Ryan Reynolds. The new kit features a clean white design with a black and white check detail inspired by the 1996-97 season, and is supplied by Joma with Reviva and Swansea Building Society as sponsors. Swansea's American ownership group, led by Brett Cravatt and Jason Cohen, has expressed ambitions to raise the club's global profile, and there is speculation that Snoop Dogg may become an investor, joining Ballon d'Or winner Luka Modrić, who acquired a minority stake earlier in 2025. Snoop Dogg's involvement reflects his broader interest in sports, including his minority stake in Angel City FC and founding the Snoop Youth Football League, highlighting his commitment to football and youth development. The interaction between Swansea and Wrexham highlights the increasing presence of celebrity owners and investors in lower league football, adding a new dimension of glamour and media attention to the Championship. Swansea's management sees this period as a promising era, combining football ambition with high-profile partnerships and a strategic marketing approach.