Fanatics launches casino app, disrupts online gambling market

Fanatics, traditionally known for sports merchandise, is aggressively expanding into the online gambling sector with the launch of a stand-alone casino app and new initiatives in its sportsbook business. The company is leveraging its large customer database and unique loyalty program, FanCash, to compete with established industry giants like FanDuel and DraftKings. Recent expansions include the FanCash Drop game, awarding customers significant loyalty rewards, and enhancements to Fair Play protections, which refund certain bets if players exit early due to injury. Fanatics has also responded to a major service disruption by distributing $1 million in FanCash to affected users, particularly in New York, as part of its efforts to retain customer trust and engagement. These moves demonstrate Fanatics' strategy to differentiate itself through customer-centric rewards and protections amid fierce competition in the U.S. sports betting and online casino market.