ITV Triumphs Over BBC in Euro 2024 Final

ITV outperformed the BBC in viewership during the Euro 2024 final, with 24.2 million viewers watching England's defeat to Spain, representing a 12% increase for ITV from the previous final. The broadcasters had differing approaches in their analysis, with Lineker and BBC being more critical of Southgate, while ITV's punditry was considered better. Despite ITV's early airing advantage and strong coverage, the BBC still holds an edge in scene-setting and presentation. The final match commentary highlighted England's continued wait for victory, with Spain emerging as champions. Both channels shared coverage of the tournament, strategically selecting matches based on potential audience appeal.