Puma Appoints Adidas Veteran Andreas Hubert COO for Global Sourcing, IT, Logistics

Puma has appointed Andreas Hubert, a longtime Adidas executive, as its new Chief Operating Officer effective September 1, 2025, marking a strategic move to drive the company's next growth phase. Hubert, who recently served as Adidas' Chief Information Officer, will oversee Puma's global sourcing operations, including sustainability, product development, IT, and logistics, consolidating these areas under the COO role to streamline leadership responsibilities. Puma's CEO Arthur Hoeld emphasized Hubert's combination of strategic insight and operational excellence, highlighting his role in optimizing global operations and advancing digital transformation amid market challenges. Hubert expressed enthusiasm about joining Puma during this pivotal time, aiming to strengthen supply chain agility and accelerate innovation. The appointment comes as Puma continues to evolve its brand identity and leadership structure to enhance resilience and customer-centricity in a volatile market environment. This shift also reflects the growing importance of IT expertise in executive roles within the sportswear industry.