Hulk Hogan's Real American Beer Sales Surge Nationwide After Death

Following Hulk Hogan's death in July 2025, demand for his Real American Beer brand has surged nationwide, with retailers struggling to keep shelves stocked as fans seek to honor the wrestling icon's legacy. Launched in June 2024, the beer reflects Hogan's passion for American-made products and community pride, and the company is working overtime to meet the increased demand. Despite Hogan's passing, Real American Beer continues its plans to acquire the Hooters restaurant chain, which filed for bankruptcy earlier in 2025. Hogan's impact also resonates in the collectibles market, where his wrestling cards remain highly sought after, with some fetching prices in the six figures. Meanwhile, the brand faces legal challenges, including a $10 million lawsuit from Carma HoldCo alleging that two former employees stole the concept for Real American Beer to secure a partnership with Hogan. Fans and public figures continue to mourn Hogan's passing, celebrating his enduring influence on wrestling and American pop culture.