Amazon Prime Day Expands to Four Days in 2025

Amazon Prime Day 2025 will run for four days from July 8 to July 11, celebrating its 10th anniversary with the event's first expansion beyond its traditional two-day format. Amazon is extending the sale to counter increased competition, address changing consumer habits, and drive more Prime signups, with daily rotating deals and themed discounts designed to boost engagement. Prime Day remains exclusive to Prime members, who can access a free 30-day trial, and features major brands in categories such as tech, home, and personal care, with some deals anticipated to rival Black Friday. Early access offers are already available, including special promotions for young adults and international customers. New features include curated daily themes and Alexa+ deal discovery to enhance the shopping experience. Analysts believe the longer event will help Amazon clear inventory and capture more consumer spending amid economic shifts and rival sales from Walmart and Target.