PwC Launches First Brand Refresh in 14 Years, Partners with Formula 1

PwC has unveiled its first global brand refresh in over a decade, introducing a new visual and verbal identity designed to align more closely with its expanding focus on technology and artificial intelligence. The updated branding includes a simplified logo featuring an orange 'momentum mark' and a tone of voice characterized as bold, collaborative, and optimistic. Central to the relaunch is PwC's new role as the Official Consulting Partner of Formula 1, providing strategic consulting across the sport’s global operations and debuting the partnership at the Miami Grand Prix. The rebrand is accompanied by a global advertising campaign, 'So You Can,' aiming to communicate PwC’s commitment to helping clients build and sustain momentum. PwC's leadership emphasizes that these changes reflect both the firm's legacy and its forward-looking strategy in a rapidly evolving, technology-driven market. Alongside the visual overhaul, PwC is advancing its AI capabilities, including the rollout of its 'agent OS' platform and enhanced AI-based client services.