Dana White Confirms Role Promoting Canelo vs Crawford Amid Saudi Partnership

Dana White remains confirmed as the promoter for the highly anticipated Canelo Alvarez vs. Terence Crawford boxing match scheduled for September 13, 2025, despite earlier confusion sparked by Turki Alalshikh's shifting statements. Alalshikh, chairman of Saudi Arabia's General Entertainment Authority and a key partner in the event, initially suggested a Saudi promotional company, Sela, might take over promotion, but later reaffirmed White's role and the partnership with TKO Group. White has publicly dismissed rumors of any fallout or tension with Alalshikh, emphasizing the secretive nature of boxing negotiations and confirming he is actively promoting the fight. The event's location remains undecided, with discussions including venues in Las Vegas, New York, and Los Angeles, complicated by scheduling conflicts with UFC events. Both White and Alalshikh express confidence in their collaboration and promise forthcoming announcements on event details such as timing, platform, and venue. The fight is expected to be a significant milestone for the new boxing venture backed by Saudi Arabia and TKO Group Holdings.