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In-person shopping is gaining popularity among consumers looking for last-minute gifts, with many opting for the experience over online alternatives. As holiday spending is expected to rise significantly, retailers are enhancing the in-store shopping experience through themed events and family-friendly activities to attract customers. Amid this trend, shoppers are planning to spend an average of $1,449 each, indicating robust consumer confidence. Additionally, tech gifts remain a favored choice for last-minute purchases, with various retailers showcasing affordable options. These strategies highlight the ongoing competition between brick-and-mortar stores and online platforms during the holiday season. As such, retailers are focused on creating unique experiences that cannot be replicated online.