Samsung Foldables Surge as Apple Plans Market Entry

Samsung's new foldable smartphones, the Galaxy Z Fold 7 and Z Flip 7, have achieved record-breaking sales, with pre-orders for the Z Fold 7 up 50% over its predecessor and combined pre-orders for both models rising by more than 25%. Carrier partners reported a 60% increase in pre-orders, reflecting high consumer demand driven by design improvements, enhanced cameras, brighter screens, and new color options. Despite higher prices, the popularity of these devices signals growing mainstream acceptance of foldables. Meanwhile, Apple is developing a foldable iPhone with a crease-free display and improved durability, targeting its loyal user base to distinguish itself from Android competitors. While Apple's foldable is not expected to introduce radical interface changes, its entry is anticipated to have a major impact on the market due to the company's brand strength. The success of Samsung's latest releases sets the stage for heightened competition in the foldable smartphone segment.