YouTube Reorganizes Product Teams, Elevates Christian Oestlien to Lead Subscription Services

YouTube is reorganizing its product teams into three distinct groups to focus on AI-driven innovation and content monetization. Christian Oestlien has been promoted to lead the new Subscriptions Products team, overseeing YouTube Music, YouTube TV, Premium, podcasts, commerce, and YouTube Primetime Channels, reporting directly to CEO Neal Mohan. The Viewer Products group, led by Johanna Voolich, will concentrate on improving the consumer experience across the main app, TV viewership, and search. A third team, Creator & Community Products, will focus on supporting creators and developing new content formats like Shorts and live streaming. YouTube is also offering voluntary exit packages to some U.S. employees amid these changes, signaling a push for greater efficiency and AI integration without mass layoffs. This restructuring aligns with YouTube's strategy to enhance subscription growth, expand connected TV advertising opportunities, and better compete in the streaming market.