Startups Driving Gen Z Customer Engagement Across Tech and Fashion

Generation Z presents unique challenges and opportunities across various sectors, from quick service restaurants (QSRs) to retail and startups. QSRs face the dilemma of catering to Gen Z's craving for novelty and edginess while also appealing to older generations who prioritize stability and value, emphasizing the importance of personalized experiences at the digital checkout moment to avoid cart abandonment. Retailers like Next have successfully attracted younger shoppers by blending familiarity with trendy offerings and leveraging social media endorsement, contributing to impressive sales growth despite broader economic pressures. Politically, Gen Z in Nepal has driven significant reforms focused on anti-corruption and economic opportunity, prompting provincial governments to commit to incorporating their demands into policy frameworks. Furthermore, startups targeting Gen Z have found success by tapping into key interests such as social media-driven book communities, virtual fashion, and mental health, reflecting the generation's digital nativity and social consciousness. Across these varied contexts, the need to understand and engage Gen Z's distinct preferences and values is crucial for growth and relevance.