Man Utd CEO Reaffirms 'Project 150' Amid Challenges

Manchester United chief executive Omar Berrada, who joined from Manchester City in 2024, maintains his ambitious 'Project 150' goal for the club to win both the Premier League and Women's Super League titles by their 150th anniversary in 2028. Despite the men's team recording their worst top-flight finish since 1973-74 and the women's team lagging behind Chelsea, Berrada insists that setting high targets is essential for the club's focus. He believes that under new head coach Ruben Amorim, who has faced a challenging start, the club will benefit from squad strengthening over the next two to three transfer windows. Berrada concedes he underestimated the scale of United's decline but is confident that lessons learned will drive recovery. The club also faces financial losses from missing European football and a second round of staff redundancies following Sir Jim Ratcliffe's partial takeover. Nonetheless, Berrada remains convinced that clear goals and decisive actions will position United for future success.