Apple Faces Rising Tariff Costs, New Trade Pressures
Apple Faces Rising Tariff Costs, New Trade Pressures

Apple Faces Rising Tariff Costs, New Trade Pressures

News summary

Apple expects $1.1 billion in tariff-related costs for the September quarter, up from $800 million in June, as U.S. tariffs now target imports from China, India, Vietnam, and Taiwan. India became the top exporter of iPhones to the U.S. last quarter, reflecting Apple’s accelerated production shift from China. Recent executive orders from President Trump have imposed or threatened new tariffs, including a 25% tariff on Indian exports and a 20% tariff on products from Taiwan, where key supplier TSMC is based. Despite $94 billion in quarterly revenue and double-digit iPhone sales growth, Apple faces ongoing uncertainty due to evolving trade negotiations and national security probes. While Apple has mostly avoided major consumer price increases so far, analysts warn that continued tariff pressures could impact pricing for future devices like the iPhone 17. The company continues to adapt by diversifying its supply chain and renegotiating with suppliers.

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