EToro Launches Tokenized US Stocks in Europe

eToro plans to launch tokenized versions of 100 popular U.S.-listed stocks and ETFs as ERC-20 tokens on the Ethereum blockchain, initially offering 24/5 trading with a goal of reaching 24/7 access. The initiative targets European users first, reflecting ongoing U.S. regulatory uncertainties, and follows similar moves by competitors like Robinhood and Backed Finance. eToro CEO Yoni Assia highlighted tokenization's benefits for market accessibility, transparency, and user control, with an ambition to eventually tokenize every asset on the platform. The company is considering partnerships to develop its own blockchain for greater transaction efficiency. The value locked in tokenized real-world assets has surpassed $12 billion, with analysts projecting the market could exceed $50 billion by the end of 2025. Regulatory clarity is still evolving, but new frameworks in the U.S. and Europe are accelerating adoption.