Atlanta Motor Speedway Renamed EchoPark Speedway

Atlanta Motor Speedway has been renamed EchoPark Speedway following a seven-year, multi-million-dollar naming rights deal with EchoPark Automotive, a subsidiary of Sonic Automotive. The renaming was announced at a press event attended by Georgia Governor Brian Kemp and NASCAR drivers. The Quaker State 400, the first major event under the new name, will launch NASCAR’s inaugural in-season tournament. The winner of this race will receive a nearly new EchoPark Chevy Silverado and a special Harley-Davidson motorcycle commemorating the 85th Sturgis Rally. Over a million fans visit the speedway annually, contributing to a $250 million economic impact. The partnership is expected to further enhance the fan experience and expand EchoPark’s national presence.