Sabres, KeyBank Extend Arena Naming Deal Through 2036

The Buffalo Sabres have signed a 10-year extension with KeyBank for naming rights to their downtown arena, valued at an estimated $5-7 million annually and ensuring it remains the KeyBank Center through the 2035-36 season. The agreement also makes KeyBank the team's away helmet sponsor and launches the 'HocKey Assists' community initiative. The extension comes as the arena undergoes renovations, including new seating and fan amenities, and prepares to host major events such as a Paul McCartney concert and a pre-Olympic women's hockey game. The arena lease with Erie County is set to expire in September 2026, with ongoing discussions about future ownership and management. Sabres leadership highlights the partnership as vital to the team's local presence and long-term plans in Buffalo. On the ice, the Sabres continue their NHL-record 14-season playoff drought.