Beyond Meat Launches Value Pack Canada, Revamps Packaging Europe UK

Beyond Meat is rolling out new environmentally friendly packaging for its retail products in Europe, including Beyond Burger, Beyond Meatballs, Beyond Mince, and Beyond Burger Smash-Style. The redesigned packaging uses fewer materials, contains about 35% recycled content, and aims to enhance recyclability while featuring a premium grass-green color and updated product photography to highlight plant-based ingredients. Concurrently, in Canada, Beyond Meat launched a value pack for its Beyond Beef product, now available at over 1,300 retailers, offering more than 2.5 times the amount of product in a more affordable bulk option. This new pack is made from simple ingredients like red lentils and faba beans, provides 18 grams of protein per serving, and uses avocado oil for improved cooking performance. The packaging and product innovations reflect Beyond Meat's commitment to sustainability, affordability, and meeting consumer demand for plant-based alternatives. Company executives emphasized the goal of providing better value and encouraging sustainable choices for consumers across these markets.