Ram Confirms Return to NASCAR Truck Series in 2026

Ram, a Stellantis brand, will officially return to the NASCAR Craftsman Truck Series in 2026, marking its first factory-supported entry since 2012. The announcement was made at Michigan International Speedway, where Ram unveiled a 1500 concept race truck featuring the HEMI V8 engine. Ram has not yet selected a racing team, but CEO Tim Kuniskis highlighted a unique approach to NASCAR and hinted at possible future involvement in the Cup Series. With this move, Ram becomes the fourth manufacturer in the Truck Series alongside Chevrolet, Ford, and Toyota. The brand’s marketing strategy will focus on experiential fan engagement and unique activations at NASCAR events. The return is part of a larger Stellantis effort to revitalize its motorsports presence and connect with NASCAR’s truck-loving audience.