Tourism Surges in China Locations Featured in Hit TV Shows

In 2025, tourism trends reflect a blend of cultural immersion and celebrity influence. In China, the popularity of television series like The Litchi Road has sparked a unique 'set-jetting' trend, where tourists visit filming locations, boosting local economies along historic routes. Celebrity vacations also remain a highlight, with stars such as Taylor Swift and Travis Kelce enjoying summer retreats in Florida and Lake Como, Italy, which has become a favored luxury destination for power couples. European destinations like France, Italy, Greece, and Portugal continue to attract travelers with their rich history, scenic beauty, and cultural vibrancy, while emerging hotspots such as Madeira and Vietnam gain traction for nature and adventure tourism. Additionally, a recent study on celebrity travel spots highlights Ibiza, Spain, and Tulum, Mexico, as top destinations, blending luxury with accessibility and attracting numerous A-listers. These diverse travel patterns showcase a growing preference for experiential, scenic, and upscale leisure activities across the globe.