DraftKings Acquires Prediction-Markets Platform Expanding Regulated Event Contracts

DraftKings has expanded into prediction markets by acquiring Railbird Exchange, a federally licensed platform, signaling a strategic move beyond traditional sports betting into regulated event contracts across finance, culture, and entertainment, though it has yet to decide on offering sports event contracts due to regulatory complexities. Concurrently, DraftKings is actively promoting its sports betting platform with a notable NBA League Pass offer for the 2025-26 season, where customers placing qualifying Same Game Parlay wagers can receive three months of free NBA League Pass, enhancing the integration of betting and live streaming experiences. This promotion is complemented by a bonus offering of up to $300 in bonus bets for new users, aiming to attract and retain bettors. Additionally, DraftKings has introduced an 'Early Exit' program for the NBA season, providing cash credits or adjusted parlays if a player exits a game early due to injury, thereby offering bettors protection against unforeseen game developments. These initiatives reflect DraftKings' dual focus on expanding its market presence through innovative betting products while enhancing customer engagement and satisfaction in the NBA betting space.