Apple Plans iPhone 17 Series Launch with New Air Model, A19 Chip, Pricing Hikes

Apple is set to launch its iPhone 17 series in September 2025, including the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new ultra-slim model called the iPhone 17 Air, which replaces the Plus variant. The Pro models are expected to feature a redesigned rectangular camera module and softer edges, while the iPhone 17 Air will be the thinnest ever with a 6.6-inch display, and the base iPhone 17 may increase in size to 6.3 inches. Benchmarks reveal the iPhone 17 Pro and Pro Max will be powered by the new A19 Pro chipset, offering significant performance improvements over the previous A18 Pro and potentially rivaling flagship Android processors. All models are expected to support 120Hz ProMotion displays and run on iOS 26, which introduces a new 'Liquid Glass' design. Price increases are anticipated due to new hardware and rising global production costs, with the iPhone 17 Pro Max estimated to cost around Rs. 573,999 in Pakistan, reflecting ongoing tariff impacts. The launch timeline follows Apple's usual September schedule, with pre-orders likely starting shortly after the announcement and sales beginning the following week.