Alta Raises $11M Seed to Revolutionize AI Fashion Styling

Alta, an AI-driven fashion tech startup founded by Jenny Wang, has secured $11 million in seed funding led by Menlo Ventures to revolutionize personal styling and shopping. The platform uses AI to offer personalized outfit recommendations based on users' wardrobes, lifestyle, budget, weather, and calendar, and features virtual avatars for users to try on suggested outfits, effectively creating a virtual dressing room experience. Notable investors include the Arnault family’s Aglaé Ventures, celebrity stylists like Meredith Koop, Michelle Obama’s stylist, and supermodels Karlie Kloss and Jasmine Tookes, reflecting strong confidence in Alta's vision. Alta’s technology is built on proprietary multimodal generative AI models trained on fashion data, aiming to make styling more accessible, efficient, and tailored to individual needs. The company plans to use the funds to expand its engineering and operations teams and accelerate product development, with ambitions for global expansion into Europe and Oceania. Alta is positioned amidst growing industry interest in AI-driven fashion solutions, competing with players like Whering and Cladwell, while partnering with organizations such as the Council of Fashion Designers of America to integrate AI into mainstream fashion.