Seven in Ten Greeks Choose Wellness and Sports Trips in 2024

Greece is increasingly recognized as a premier destination for wellness and fitness tourism, with a growing number of travelers seeking experiences that nourish both body and mind. Recent surveys show that over two-thirds of Greek consumers have a positive attitude toward trips focused on physical activity, with hiking being the most popular pursuit, followed by cycling, skiing, and climbing. Wellness travel in Greece emphasizes contact with nature, stress relief, and mental health support, with spa treatments and holistic health programs gaining popularity. The country's rich natural resources, including over 750 mineral springs and thermal spas, contribute to its appeal as a wellness destination, offering unique experiences that blend ancient traditions with modern health practices. Despite the enthusiasm for wellness and sports trips, cost-consciousness persists, with most travelers preferring affordable options and budgeting around 500 euros for such vacations. This trend marks a significant shift in Greek travel preferences, reflecting a broader desire for holistic well-being amid fast-paced modern life.