Bojangles Expands Spanish Ordering Across 400+ Locations

Bojangles, the fast-food chain known for its Southern-style chicken and biscuits, is expanding its Spanish-language ordering capabilities across all platforms, including its website, mobile app, in-store kiosks, and drive-thru AI assistant, Bo-Linda. This makes Bojangles one of the first major quick-service restaurants to offer bilingual ordering at scale, with Bo-Linda providing a fully Spanish-speaking experience at over 400 locations and about 35 locations featuring Spanish-language kiosks. The initiative aims to make ordering easier, more welcoming, and more comfortable for Spanish-speaking guests, reflecting Bojangles' commitment to inclusivity and community. CEO Jose Armario, a Hispanic leader, emphasized that language should never be a barrier to hospitality and that the effort goes beyond technology to ensure every guest feels welcomed and understood. Bojangles has already seen early success, with roughly 200 Spanish-language drive-thru orders placed weekly using Bo-Linda, and expects that number to grow. This move follows similar experiments by other chains like Wendy's and McDonald's, underscoring a growing trend in the industry toward bilingual service innovation.