Trump Media Launches Utility Token, Expands Truth+

Trump Media & Technology Group (TMTG), owned by former President Donald Trump, has announced plans to launch a utility token and digital wallet for its Truth Social platform and Truth+ streaming service. The token will enable subscription payments and premium features such as verification badges, with potential future uses including rewards programs and expanded offerings across the Truth ecosystem. The company is investing $250 million from its cash reserves into digital assets like Bitcoin and crypto-related securities, and is expanding Truth+ into Canada and Mexico. News of the initiative triggered notable trading activity and price surges in Bitcoin, Ethereum, and social media-linked tokens, while the existing TRUMP memecoin fell 10% on project focus concerns. DJT stock showed minimal immediate reaction. This move highlights a broader trend of social media platforms integrating blockchain technology and may signal increased mainstream crypto adoption in 2025.