Cookie Monster Named Brickyard 400 Grand Marshal

Sesame Street's Cookie Monster will serve as the Grand Marshal of this year's Brickyard 400 at the Indianapolis Motor Speedway, launching the 'Sesame Street Road Trip Across America' campaign. Cookie Monster will deliver the traditional 'drivers, start your engines' command and participate in driver introductions alongside NASCAR driver Bubba Wallace, who filmed a promotional video with him. The event is family-friendly, offering free admission for children under 15. The campaign will feature additional appearances at state fairs, baseball games, and local farms nationwide, with interactive Sesame Street-themed booths and activities. The initiative promotes Sesame Street's message of inclusivity and aims to engage young fans with motorsports. The collaboration also continues NASCAR’s tradition of featuring popular cultural icons in its major events.