Jo Malone Launches Premium Jo Vodka Trilogy In 100 Duty-Free Stores

Jo Malone CBE, renowned British perfumer, has launched Jo Vodka, a luxury vodka trilogy inspired by her unique sensory perception of synesthesia, blending scent and taste. Developed in collaboration with master distiller Joanne Moore, the three expressions—101 The Purist, 102 The Bohemian, and 103 The Artist—are infused with natural botanicals and designed to evoke distinct emotions and personal memories. The Purist serves as the smooth, elegant base vodka, while The Bohemian features citrus notes inspired by Malone's time in Dubai, and The Artist reflects her teenage years with floral and spicy notes. Available since July 1 in over 100 global duty-free stores and online, the vodkas marry Malone's fragrance expertise with a new sensory experience. Malone and Moore emphasize the harmonious fusion of scent and flavor, aiming to create a sensory journey that transcends traditional vodka offerings. The launch marks Malone's expansion from fragrance into the premium spirits market, bringing a narrative-driven approach to vodka creation.