Burnley Launches Premier League's First VR Match Broadcast

Burnley FC, newly promoted to the Premier League, is pioneering fan engagement by offering an immersive virtual reality (VR) viewing experience for their pre-season friendly against Lazio on August 9. In collaboration with VR technology company Rezzil, the match will be broadcast live via the Premier League Player app on Meta Quest headsets, allowing fans a virtual seat inside Turf Moor stadium complete with panoramic views, live commentary, and authentic stadium audio. This initiative is free to access and requires no subscription, marking a first-of-its-kind VR broadcast in football. Burnley chairman Alan Pace emphasized the club's commitment to innovation and enhancing global fan experiences through this cutting-edge technology. Rezzil co-founder Andy Etches highlighted that the same VR technology trusted by elite athletes for training is now being used to revolutionize how supporters watch football, creating a next-generation fan experience. The partnership also reflects broader Premier League efforts to integrate emerging technologies in sports viewing.