Lionsgate Appoints Apple TV+ Justin Manfredi EVP Worldwide TV Marketing Replacing Retiring Suzy Feldman

Lionsgate has appointed Justin Manfredi, formerly head of series marketing at Apple TV+, as EVP of Worldwide Television Marketing, succeeding Suzy Feldman who is retiring after a decade at the studio. Manfredi will oversee all original series marketing and expand Lionsgate Television Group’s focus on content licensing, proprietary channel initiatives including over 30 FAST channels across 18 countries, and distribution across digital platforms. Bringing experience from Apple TV+, AMC Networks, and Activision, Manfredi led marketing campaigns for acclaimed titles such as The Studio, Ted Lasso, Severance, and Shrinking, and played key roles in digital transformations and integrated marketing strategies. Lionsgate aims to leverage his expertise to innovate in an evolving media landscape, particularly as the company navigates post-Starz separation and a shifting industry environment marked by the end of Peak TV. Manfredi will collaborate with senior Lionsgate executives to drive digital-first campaigns and expand the studio’s reach in FAST, AVOD, and other digital media markets.