Kai Cenat Joins NBA Finals Game 2 Celebration in Oklahoma City

Kai Cenat, a top digital influencer and streamer, made a significant impact at major entertainment and sports events in 2025, notably the BET Awards and the NBA Finals. At the BET Awards, Cenat revolutionized the red carpet experience by streaming live and engaging directly with fans online, blending the digital and traditional celebrity worlds with his authentic, unscripted style alongside comedian Druski. His presence courtside at the NBA Finals Game 2 between the Oklahoma City Thunder and Indiana Pacers highlighted the NBA's strategic embrace of digital stars to connect with younger audiences and enhance cultural relevance. During the game, Cenat received a signed jersey from MVP Shai Gilgeous-Alexander, who set an NBA record for points in the first two Finals games, and posed with NBA star Chris Paul and NFL player Creed Humphrey, generating buzz across social media. These appearances underscore the NBA's evolving marketing approach, integrating influencers like Cenat to create more dynamic, interactive fan experiences and broaden the league's appeal beyond traditional sports fans. Cenat’s crossover success illustrates the growing power of online creators in shaping entertainment and sports landscapes.