Newell Brands Cuts Outlook, Shares Plunge

Newell Brands said tariff-driven price increases on imported kitchen and other discretionary products left it uncompetitive and weighed on demand. The company reported third-quarter sales fell 7.2% to about $1.81 billion and cut its full-year outlook, now forecasting net sales down 4.5%–5% and adjusted EPS of $0.56–$0.60. It warned of roughly $180 million in additional tariff costs for 2025. Shares plunged more than 30%, hitting multi-decade lows after the guidance cut. Management said tariffs created “tariff-advantaged” categories where U.S. production gained share, cited timing mismatches on pricing, retail inventory destocking and pullbacks by low-income and younger shoppers, and said it is reducing reliance on Chinese suppliers to limit further tariff pressure.