Trump Org Sues Over Counterfeits Amid Sales Surge

The Trump Organization has filed a lawsuit in Florida against unnamed merchants selling counterfeit Trump-branded merchandise on major online platforms like Amazon, Walmart, and eBay. The company alleges these unauthorized sellers are causing confusion by offering inferior imitations of products such as t-shirts, hats, and mugs. Using the Schedule A legal tactic, the Trump Organization is collectively targeting a large number of online storefronts, seeking court orders to destroy counterfeit goods and shut down seller accounts. Legal experts highlight that while Schedule A cases increase enforcement efficiency, they raise concerns about transparency and due process. The lawsuit comes amid a surge in Trump-themed merchandise sales before the election, with Amazon sellers reportedly earning $140 million from such products in early 2024. The case underscores ongoing challenges for online marketplaces in policing counterfeit goods and the profitability of political merchandise.