Le Sserafim Partners Amazon Music for North America Tour Merch

K-pop group LE SSERAFIM has partnered with Amazon Music as the official sponsor and exclusive merchandise provider for their North American "Easy Crazy Hot" tour, which began September 3 in Newark. This collaboration introduces an innovative shopping experience featuring Amazon's Just Walk Out technology, allowing fans to purchase merchandise seamlessly without checkout lines at pop-up stores in Culver City and Seattle, as well as at venues throughout the tour. The exclusive merch collection includes tour t-shirts, hoodies, collectible card sets, lightsticks, decorative wristbands, and city-specific designs available globally through an online storefront with fast shipping for Prime members. LE SSERAFIM and Amazon Music aim to enhance fan engagement by combining music and immersive shopping experiences, making each tour stop unique with location-specific collectibles. This partnership reflects a growing trend of K-pop acts capitalizing on the U.S. market's strong demand for concert merchandise, joining Amazon Music's roster of collaborations with major artists. Both LE SSERAFIM and Amazon Music express excitement about the collaboration and the opportunity to connect fans with the group's distinctive style and live performances.