Nexo Returns to U.S. Amid Crypto-Friendly Shifts

Nexo, a major crypto lending and digital asset platform, has announced its return to the U.S. market after a two-year absence prompted by regulatory challenges and a $45 million SEC settlement. The company's comeback was unveiled at a high-profile event in Bulgaria featuring Donald Trump Jr., who emphasized the need for supportive regulation to spur crypto innovation. Nexo’s leadership credits their return to a more crypto-friendly environment under President Trump, citing easing regulatory enforcement and renewed optimism for digital assets. Nexo plans to offer U.S. clients high-yield savings accounts, asset-backed credit lines, and advanced trading tools, targeting both retail and institutional investors. Trump Jr. is not involved in regulatory discussions but continues to promote broader crypto adoption in the U.S. The move is viewed as a milestone for Nexo and a sign of favorable change for crypto firms in the U.S.