John Lewis 2025 Christmas Ad Bonds Father Son with 90s Hit

John Lewis's 2025 Christmas campaign, titled 'Where Love Lives,' centers on the emotional relationship between a father and his teenage son, highlighted through a nostalgic gift of a 1990s vinyl record. The campaign features Alison Limerick's iconic 1990 club hit "Where Love Lives," reimagined by British artist Labrinth, which plays a pivotal role in evoking memories and connecting generations. Created by Saatchi & Saatchi and directed by Jonathan Alric of The Blaze, the advert showcases the father transported back to his youth in a 90s nightclub upon receiving the gift, interspersed with tender moments shared with his son. This marks the first John Lewis Christmas advert focusing on a paternal bond and using music as a direct product in the story, with a limited edition vinyl available to support the John Lewis Partnership's charitable programme. Brand director Rosie Hanley emphasized the campaign's celebration of connection, memory, and the unspoken emotions that gifts can express, while chief creative officer Franki Goodwin highlighted music as the emotional core of the campaign. The integrated campaign spans TV, digital, cinema, and in-store experiences, aiming to inspire thoughtful gifting that speaks where words may fail.