Nintendo Switch 2 Sells 1.6 Million Units First Month, Fastest US Launch

Nintendo's Switch 2 has quickly become a major success, setting a record as the fastest-selling console in U.S. history with 1.6 million units sold in its first month, and contributing to a record $978 million in hardware spending in June 2025. Despite this strong start, industry analysts caution that initial sales may not predict long-term success, noting that the higher $450 price point could limit appeal among mass-market buyers during the holiday season. Nintendo continues expanding its appeal through the Nintendo Classics library, recently adding the unique SNES title Mario Paint, which leverages the Switch 2's mouse pointer mode and USB mouse support, introducing the game to a new generation. Alongside the Switch 2's growth, there is discussion about a potential Switch 2 Lite model to meet demand for a more compact, handheld-focused device, similar to the original Switch Lite's niche. Analyst Alicia Reese remains optimistic about Nintendo's performance, reaffirming an 'Outperform' rating and a positive price target based on global sales trends. Nintendo's upcoming earnings report will provide further insight into the Switch 2's ongoing market impact and potential challenges ahead.