AI, Payments Drive Digital Asset Adoption in UK, US

Artificial intelligence (AI) is increasingly driving innovation and adoption across various sectors, from digital assets and enterprise software to business process management and SaaS sales strategies. A report by Reown and YouGov highlights AI and payment use cases as major growth drivers in digital asset adoption, with AI enhancing personalization and fraud detection to improve user experience. In the investment world, AI tools are boosting operational efficiency and decision-making but require new qualitative approaches to evaluating startups. Enterprise software buyers are shifting away from long-term contracts due to rapid AI-driven innovation cycles, favoring shorter, experimental commitments to keep pace with evolving technology. In business process management, leaders like WNS CEO Keshav Murugesh emphasize the strategic importance of AI and intelligent operations for future growth, prompting mergers to build broader capabilities. Companies like Zoho are advancing agentic AI development, integrating AI models to create autonomous software agents that enhance enterprise functionality while prioritizing privacy and user accessibility.