Netflix's 'Nobody Wants This' Season 2 Faces Fan Backlash Over Excessive Product Placement

The second season of the Netflix rom-com series "Nobody Wants This," starring Kristen Bell and Adam Brody, has been widely criticized by viewers for its overt and distracting product placements. Brands such as Estée Lauder, Dunkin', Jennifer Meyer jewelry, Fly By Jing chili oil, Airbnb experiences, and others are prominently featured throughout the series, often with scenes focusing heavily on the products in ways that disrupt the viewing experience. Fans have taken to social media and forums to express frustration, describing the placements as "blatantly obvious," "cringe," and detracting from the show's entertainment value. Marketing experts have also weighed in, noting that such overt advertising can feel jarring and undermine the appeal of ad-free streaming. One particular scene involving Estée Lauder's Advanced Night Repair serum drew significant attention for its unnatural use during a daytime scene and the camera's extended focus on the product, which many found especially distracting. Despite the backlash, these placements continue to be a central and controversial feature of the season.