Adobe Launches AI Agents, Expands Enterprise Partnerships

Adobe has launched a suite of AI agents designed to enhance enterprise customer experience management and marketing campaign optimization. These agents, now generally available, automate tasks such as journey design, experimentation, data insights, and site optimization, all integrated within the Adobe Experience Platform (AEP). Complementing these is the Agent Orchestrator, a reasoning engine that manages and customizes AI agents across Adobe and third-party ecosystems, enabling context-aware, multi-step automated actions with optional human oversight. Adobe has established strategic partnerships with companies including Cognizant, Google Cloud, PwC, Havas, Medallia, and Omnicom to expand the reach and interoperability of its AI solutions across marketing workflows. The company is also developing an Agent Composer tool to allow users to create custom AI agents, addressing the need for seamless cross-platform marketing orchestration amid diverse vendor applications. These innovations position Adobe as a significant player in the growing market for agentic AI aimed at transforming digital customer experiences and enterprise workflows.