Middle East Men’s Fragrance Market Booms With Oud Popularity

The fragrance industry continues to innovate by blending tradition with modernity, as seen in new launches like Saoud AlKaabi's SHK III and SHK IV perfumes, which celebrate unity and luxury with complex scent profiles. Meanwhile, the Middle East remains a global fragrance hub, especially for men’s scents, where oud—a rare and expensive resin—is blended with other fragrances to create refined, layered aromas that reflect cultural significance and affluence. Consumers are also embracing perfumes for their emotional benefits, with comfort-blanket perfumes gaining popularity by providing soothing, nostalgic scents that evoke warmth and peace amid stressful times. Additionally, innovative products like The Laundress’ Indulgent Collection allow people to infuse their clothing with sophisticated fragrances, enhancing everyday experiences. These trends underscore how perfumes serve not only as personal statements but also as sensory journeys that transport wearers to distant places or emotional sanctuaries. From immersive installations showcasing anti-gravity perfume displays in Dubai to the science-backed emotional impact of scent, fragrance remains a powerful medium for connection, memory, and escapism.