Astronomer CEO, COO Resign Amid Coldplay Scandal, Gwyneth Paltrow Named Temporary Spokesperson

Astronomer, a data operations startup, faced a viral scandal after its CEO Andy Byron and Chief People Officer Kristin Cabot were caught on the "kiss cam" at a Coldplay concert, leading to both executives' resignations. The incident sparked widespread social media attention, including humorous commentary from Coldplay frontman Chris Martin and the Black Internet community. To shift focus back to its business, Astronomer hired Gwyneth Paltrow, Chris Martin's ex-wife, as a temporary spokesperson in a playful marketing video that acknowledges the scandal but emphasizes the company's commitment to data workflow automation and customer service. Paltrow humorously avoids addressing the scandal directly while promoting Astronomer's technology and upcoming conference. The company stated that although its visibility changed overnight due to the controversy, its products and dedication remain unchanged. This marketing effort has been well received for its wit and effectiveness in redirecting the narrative.