Europe Sees Rising Trends in Cooler Summer Holiday Destinations

As European cities experience increasingly intense summer heatwaves, many residents are seeking cooler retreat destinations within Europe and beyond. Popular European cool vacation spots include Brittany in France, northern Spain, and Iceland’s Akureyri, known for its whale-watching and mild summer temperatures around 10-12°C. Other trending cooler destinations include Tisvilde in Denmark and Glen Coe in Scotland, both offering scenic landscapes and cultural attractions. For travelers prioritizing affordability, cities like Budapest in Hungary stand out for their low costs in flights, accommodation, dining, and transport, making them ideal budget-friendly European summer getaway options. Meanwhile, American tourists from various states are favoring U.S. seaside locations such as California’s La Jolla Shores, Alabama’s Gulf Shores, and New York’s Hamptons, which provide a diverse range of beach experiences from family-friendly to upscale and adventurous. These trends reflect a broader preference for cooler, scenic, and budget-conscious travel options during the summer months.