WNBA Viewership Surges 21% Across Networks in 2025

The WNBA is experiencing significant growth in viewership during the 2025 season, averaging 794,000 viewers per nationally televised game—a 21% increase over the 2024 full-season average. Indiana Fever games remain the top draw, averaging 1.26 million viewers despite star player Caitlin Clark missing nearly half the season due to injury. Notably, non-Fever games have seen a 37% rise in viewership, indicating broader league interest beyond Clark's presence. This growth is reflected across all broadcast partners, with ESPN up 3%, CBS up 5.5%, Ion up 4%, and NBA TV surging 58% in viewership. The increased audience comes amid an expanding league, rising media deals, and ongoing labor negotiations, suggesting a strengthening national profile and fan base for the WNBA. The season opener between Indiana Fever and Chicago Sky remains the most-watched game this year with 2.7 million viewers, underscoring the league's rising popularity.