Bansk Group Acquires Majority Stake in Gen Z Skin Care Brand Byoma

Bansk Group has acquired a majority stake in Byoma, a rapidly growing, science-backed skincare brand focused on strengthening the skin barrier and catering primarily to Gen Z consumers. Founded in 2022 by Marc Elrick under Future Beauty Labs, Byoma has gained significant traction through viral TikTok exposure and widespread retail distribution with partners such as Target, Ulta Beauty, Sephora, and Boots. The brand emphasizes purpose-driven, transparent, and inclusive skincare education to help consumers develop safe routines, standing out by offering prestige formulations at accessible prices. Byoma has generated substantial sales, expected to exceed $300 million in 2025 and has become a top five skincare brand at leading retailers. Elrick will remain CEO, and the existing leadership team will continue managing the brand, which will operate as a stand-alone business while benefiting from Bansk’s expertise in scaling consumer brands. The partnership aims to accelerate Byoma’s growth and innovation, leveraging Bansk's portfolio experience in beauty and personal care.