Pinterest Posts 17% Revenue Growth with Record 578 Million Users

Pinterest reported strong second-quarter 2025 results with revenue growing 17% year-over-year to $998 million, surpassing analyst expectations, driven by a surge in Gen Z users who now make up over half of the platform's 578 million monthly active users. The company saw robust revenue growth across regions, including 34% in Europe and 65% in the Rest of World, while U.S. and Canada revenue increased 11%. Pinterest's AI-powered advertising tools, especially its Performance+ ad suite, have attracted advertisers by enabling personalized and automated campaigns, accelerating adoption among mid-market advertisers. Despite the revenue beat, Pinterest missed Wall Street's profit estimates with adjusted earnings per share of 33 cents versus the expected 35 cents, leading to a decline of over 8% in extended trading. CEO Bill Ready highlighted that Pinterest has found its best product-market fit by becoming a personalized shopping destination and an AI-powered performance platform for advertisers. The company projected third-quarter revenue between $1.03 billion and $1.05 billion, in line with estimates, amid ongoing competition with platforms like Meta, Reddit, and Snap.