Sydney Sweeney Defends Bathwater Soap Amid Backlash, Eugenics Ad Criticism

Sydney Sweeney has addressed the backlash over her limited-edition soap line infused with her bathwater, emphasizing that she has no regrets and observing that most criticism came from women, contrasting with the enthusiastic reception of similar products inspired by her co-star Jacob Elordi's bathwater scene in the film Saltburn. Sweeney stressed the importance of engaging with audience feedback, describing it as a conversation, even as she has remained silent on the more recent controversy surrounding her American Eagle Outfitters campaign. The campaign featured wordplay linking "genes" and "jeans," which some critics interpreted as promoting eugenics, a claim the company has defended. Despite the controversy, Sweeney highlighted the thoughtful consideration behind these campaigns and noted the differing public reactions. Her bold marketing choices continue to spark discussion about celebrity endorsements and public perception. Overall, Sweeney appears to navigate the complexities of fame and brand partnerships with a focus on audience engagement and personal agency.