Coinbase Unveils Bitcoin Rewards AmEx Card

Coinbase has announced its first branded credit card, the Coinbase One Card, in partnership with American Express and issued by First Electronic Bank, set to launch in fall 2025 for U.S.-based Coinbase One subscribers. The card offers up to 4% bitcoin back on purchases, with rewards tiered according to the user's Coinbase asset holdings, and requires no additional annual fee beyond the Coinbase One subscription. The launch leverages Cardless's embedded credit card platform and is part of Coinbase’s expanding subscription service, which now exceeds one million members and generated $698.1 million in Q1 2025. Coinbase also introduced a lower-cost Basic subscription tier to broaden access. The move comes as the company joins the S&P 500, highlighting its mainstream acceptance but also exposing it to market pressures like tariff-induced volatility and declining trading activity. Industry analysts point to subscription and services growth as increasingly vital for Coinbase amid rising competition, including Gemini's recent crypto credit card launch.