Google Ads Introduces Competitive-Aware Recommendations, Optimization Score Tips

Google Ads has introduced several new features aimed at improving campaign performance and advertiser insights. One update enables Google Ads to provide recommendations based on competitor activity, such as notifying advertisers when they lose impression share to competitors and suggesting adjustments like increasing Target CPA. Additionally, Google has added a tips icon next to the Optimization Score in the Campaigns table, offering quick, on-hover recommendations to help advertisers optimize performance without navigating away from the main interface. Despite Google's official documentation stating otherwise, some advertisers have reported being able to add negative keyword lists to Performance Max campaigns, suggesting a possible limited test of this functionality. Experts emphasize the importance of integrating SEO practices with paid ads, noting that factors like page speed and properly configured Open Graph metadata can significantly impact ad performance and return on ad spend. These developments collectively reflect Google Ads' evolving approach to providing more actionable, competitor-aware, and integrated campaign management tools.