Chiefs, Packers Expand NFL Marketing in Europe

The Kansas City Chiefs and Green Bay Packers have been granted marketing rights in the United Kingdom and Ireland under the NFL's Global Markets Program, which aims to expand American football's global presence through fan engagement and commercial opportunities. The Chiefs will also expand their reach into Spain, adding to their existing markets of Mexico, Germany, Austria, and Switzerland, making a total of seven international markets. This expansion aligns with the announcement that a regular-season NFL game will be played in Dublin in 2025. Chiefs CEO Clark Hunt expressed enthusiasm for showcasing the team on an international stage, while NFL UK and Ireland's general manager emphasized Ireland's importance for the sport's growth. The Chiefs plan to engage fans through events, social media, and potential regular-season games in these new markets, and their strategy includes local partnerships and promoting NFL FLAG Football initiatives to increase community engagement.